Toshiba

Client Success

Success Story

BUILD VISIBILITY AND CREDIBILITY: Public Relations, Analyst Relations & Social Media since 1995

Objectives:
Generate visibility and credibility for Toshiba’s business telephone solutions
Integrate PR, analyst relations and social media into overall marketing programs
Support Toshiba Authorized Dealer Channel Marketing

Strategies:
Media relations focused on technology and telecom press
Utilize infographics to share relevant content and generate coverage
Create and manage Analyst relations program
Launch and manage Social media and blog
Create Award program

Results:
Thousands of press clips every year in leading trade press
Inclusion in respected industry analyst reports and articles
Case studies (video and print) in leading telecom magazines and online
Product awards for telecom platform and applications
Bylined articles to build industry credibility and visibility
Significant contributions to Toshiba’s lead generation efforts

What Our Client Has To Say

“We are pleased to recommend T&Co., our agency of record since 1995.  Teri Sawyer and Raleigh Gerber have worked closely with the Toshiba Telecommunication Systems Division to create visibility and credibility for our business telephone systems nationwide through media coverage, analyst relations and social media.

As a result of their efforts, Toshiba is consistently in the pages of our key target press, online and in print, which keeps us in the minds of our valued Authorized Toshiba Dealer channel partners as well as our buyers, partners and others.

T&Co. has made an incredible contribution to our marketing efforts.  In addition to the team’s exemplary skill set, they are also responsive, dependable, resourceful, professional and is happy to jump in and help with any of our marketing initiatives.”

Gail Miller, Former Director of Marketing
Toshiba America Information Systems, Telecommunication Systems Division

Services Provided
T&Co. provides PR and social media services to Toshiba’s Telecommunication Systems Division. For Toshiba, T&Co. recently won awards for its social media and blog programs from the Public Relations Society of America – Orange County Chapter. Toshiba has been a T&Co. client since 1995.

View Toshiba Case Study

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