PhaseOne

Client Success

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Success Story

BUILD VISIBILITY AND CREDIBILITY

Objectives:
Build visibility and credibility for PhaseOne’s market research services
Focus on reaching buyers of market research services

Strategies:
Place bylined articles in Market Research Association’s Alert! Magazine
Place guest blogs in Business Marketing Association’s Buzz blog
Garner coverage in national newspaper, Investor’s Business Daily
Utilize PhaseOne’s own market research to highlight its capabilities

Results:
Placed four articles in MRA’s Alert! Magazine within seven months
Placed two guest blogs in BMA Buzz within a few months
Secured coverage of PhaseOne in Investor’s Business Daily
Helped increase lead generation for PhaseOne

What Our Client Has To Say

“With extensive expertise in public relations and social media for business services and market research companies, T&Co. was my first choice for a PR agency forPhaseOne, the leading analytical-based research and consultancy firm. In less than a year, T&Co. has created exceptional visibility and credibility for PhaseOne among business media, advertising/marketing trade media, and key industry associations.  Teri Sawyer and Raleigh Gerber have placed hundreds of press articles for PhaseOne, including a significant feature story in Investor’s Business Daily. 

They placed five bylined articles in leading industry trade publications that are read by exactly the audiences who buy our services, including Alert! Magazine (Marketing Research Association) and BMA Buzz (Business Marketing Association).  They also placed our analysts as featured speakers at key industry conferences and trade shows.

The T&Co. team very quickly made a very positive impact on our business, helping generate awareness, credibility and new business leads.  We applaud their efforts and highly recommend them.” 

Angelo Ponzi, Former Director of Client Services
PhaseOne


Services Provided
T&Co. provided PR services to PhaseOne, the leading analytical-based research firm that empowers companies to improve the quality, content and success rate of their marketing communication materials. For PhaseOne, T&Co. announced its social media engagement study, which was covered in Investor’s Business Daily and hundreds of other marketing and news publications. PhaseOne was a T&Co. client 2012-2013. It was acquired by VenCore in 2013.

Links
Press Releases