PEDEGO ELECTRIC BIKES
A leading electric bike company
INDUSTRY: Consumer Goods
SERVICES: Brand Strategy, Marketing, Photos/Videos, Media Relations, Celebrity Programs
One of the first electric bike companies to create a nationwide network of branded stores, Pedego hired T&Co. to build visibility, credibility and help support growth of its store network as well as drive ebike sales. Accomplishments included attracting potential store owners via media coverage in high-profile publications, including Inc., Entrepreneur and Wall Street Journal, resulting in growth from 27 to 150+ stores. Consumer media efforts drove prospects to the stores. A managed celebrity ambassador program, including William Shatner, Martha Stewart and Snoop Dogg, helped amplify brand exposure.
OBJECTIVES
- Build brand awareness for an unknown company
- Drive branded store expansion
- Increase bike sales by more than 25% annually
STRATEGIC TACTICS
- Branding Architecture and Strategy
- Media Relations
- Social Media Campaigns
- Partnership Programs
- Digital Content Development
- Awards Programs
RESULTS
- Generated 2 billion media impressions
- Contributed to Pedego growing more than 40% annually
- Led Pedego to become the No. 1 electric bike company in the U.S.
- Generated five times the typical annual leads
Please contact us to see more of our work.
