PEDEGO ELECTRIC BIKES

INDUSTRY: Consumer Goods
SERVICES: Brand Strategy, Marketing, Photos/Videos, Media Relations, Celebrity Programs

One of the first electric bike companies to create a nationwide network of branded stores, Pedego hired T&Co. to build visibility, credibility and help support growth of its store network as well as drive ebike sales. Accomplishments included attracting potential store owners via media coverage in high-profile publications, including Inc., Entrepreneur and Wall Street Journal, resulting in growth from 27 to 150+ stores. Consumer media efforts drove prospects to the stores. A managed celebrity ambassador program, including William Shatner, Martha Stewart and Snoop Dogg, helped amplify brand exposure.

OBJECTIVES

• Build brand awareness for an unknown company
• Drive branded store expansion
• Increase bike sales by more than 25% annually

STRATEGIC TACTICS

• Branding Architecture and Strategy
• Media Relations
• Social Media Campaigns
• Partnership Programs
• Digital Content Development
• Awards Programs

RESULTS

• Generated 2 billion media impressions
• Contributed to Pedego growing more than 40% annually
• Led Pedego to become the No. 1 electric bike company in the U.S.
• Generated five times the typical annual leads

Please contact us to see more of our work.