TOWN SQUARE MORTGAGE
Leading Dallas-based mortgage company serving 15 states
SERVICES: Brand Strategy Plan, Marketing, Website, Videos, Events, PR, Social Media
A Dallas-based mortgage company with licensing in 15 states, Town Square Mortgage hired T&Co. to do a brand strategy plan to serve as a blueprint for the company’s new brand image. To support the company’s growth initiatives, the team created a new website, marketing collateral, social media playbook, digital and video content, events, employee recruitment program and much more. We also created a second website for TSM’s sister company, Monument Square Mortgage.
- Generate brand visibility and build credibility
- Strengthen the brand culture while scaling business growth
- Recruit Loan Originators and operations employees
- Optimize the brand presence for continued expansion and growth
- Reinvigorate the brand to increase revenues in other markets
- Brand strategy and architecture
- New website design and development
- Social media playbook strategies, execution and analytics
- Content development: Web copy, brand guidelines, flyers, social posts, etc.
- Lead Generation: email campaign
- Loan Originator sales rally and real estate partner events
- Digital & video content development and execution
- Public relations, awards programs and corporate responsibility
- Contributed to TSM’s expansion and recruitment efforts by 30%
- Generated brand awareness via brand revitalization plan
- Increased social media impressions and engagement by 40%
Click to view the TSM website
Click to view the MSM website
Please contact us to see more of our work.