JOSEPH J. ALBANESE, INC.
Leading concrete and construction contractor serving Northern California, Idaho and Utah.
INDUSTRY: Construction
SERVICES: Website, Brand Strategy Plan, Marketing, Videos, Employee Wellness
One of the Bay Area’s leading construction companies, Joseph J. Albanese, Inc. hired T&Co. to create a brand strategy plan, refresh its image and create a new website with videos as well as other marketing services, including a culture-enhancing employee wellness program. Accomplishments include supporting sales growth and expansion to Idaho and Utah, increasing public works client base and elevating the quality of employee recruitment.
OBJECTIVES
- Support company’s growth with powerful marketing strategies
- Refresh brand visibility by building on the company’s 65-year history and legacy
- Support transition of power to new CEO, founder’s grandson
- Support regional expansion in Idaho and Utah
- Drive lead generation with customer case studies
- Elevate employee engagement and recruitment efforts
STRATEGIC TACTICS
- Brand strategy, brand architecture and business growth plan
- Website design & development
- Series of 30+ videos*
- Public relations, social media strategy, internal communications support
- Corporate wellness program
- Employee engagement and recruitment
RESULTS
- Elevated brand image across all touchpoints with updated logo
- Supported transition of new CEO among clients, partners and employees
- Provided recruitment support with web content and videos
- Strengthened client relationships with personal touchpoints
- Increased culture and employee engagement with corporate wellness plan
Click to view the website
Click to view the videos
Please contact us to see more of our work.
