JOSEPH J. ALBANESE, INC.

Leading concrete and construction contractor serving Northern California, Idaho and Utah.

INDUSTRY: Construction
SERVICES: Brand Strategy Plan, Marketing, Website, Videos, Employee Wellness

One of the Bay Area’s leading construction companies, Joseph J. Albanese, Inc. hired T&Co. to create a brand strategy plan, refresh its image and create a new website with videos as well as other marketing services including a culture-enhancing employee wellness program. Accomplishments include supporting sales growth, expansion to Idaho and Utah, increased public works client base and elevated the quality of employee recruitment. 

OBJECTIVES

  • Support company’s growth with powerful marketing strategies
  • Refresh brand visibility by building the company’s 65-year history and legacy
  • Support transition of power to new CEO, founder’s grandson
  • Support regional expansion in Idaho and Utah
  • Drive lead generation with customer case studies
  • Elevate employee engagement and recruitment efforts

STRATEGIC TACTICS

  • Brand strategy, brand architecture and business growth plan
  • Website design & development
  • Created series of 30+ videos*
  • Public relations, social media strategy, internal communications support
  • Corporate wellness program
  • Employee engagement and recruitment

RESULTS

  • Elevated brand image across all touchpoints with updated logo
  • Supported transition of new CEO among clients, partners and employees
  • Provided recruitment support with web content and videos
  • Strengthened client relationships with personal touchpoints
  • Increased culture and employee engagement with corporate wellness plan

 

Click to view the website
Click to view the videos

Please contact us to see more of our work.

READY TO START?

Please contact us with any questions, comments and inquiries!