JOSEPH J. ALBANESE, INC.

Leading concrete and construction contractor serving Northern California, Idaho and Utah.

INDUSTRY: Construction
SERVICES: Website, Brand Strategy Plan, Marketing, Videos, Employee Wellness

One of the Bay Area’s leading construction companies, Joseph J. Albanese, Inc. hired T&Co. to create a brand strategy plan, refresh its image and create a new website with videos as well as other marketing services, including a culture-enhancing employee wellness program. Accomplishments include supporting sales growth and expansion to Idaho and Utah, increasing public works client base and elevating the quality of employee recruitment.

OBJECTIVES

  • Support company’s growth with powerful marketing strategies
  • Refresh brand visibility by building on the company’s 65-year history and legacy
  • Support transition of power to new CEO, founder’s grandson
  • Support regional expansion in Idaho and Utah
  • Drive lead generation with customer case studies
  • Elevate employee engagement and recruitment efforts

STRATEGIC TACTICS

  • Brand strategy, brand architecture and business growth plan
  • Website design & development
  • Series of 30+ videos*
  • Public relations, social media strategy, internal communications support
  • Corporate wellness program
  • Employee engagement and recruitment

RESULTS

  • Elevated brand image across all touchpoints with updated logo
  • Supported transition of new CEO among clients, partners and employees
  • Provided recruitment support with web content and videos
  • Strengthened client relationships with personal touchpoints
  • Increased culture and employee engagement with corporate wellness plan

 

Click to view the website
Click to view the videos

Please contact us to see more of our work.