Leading Dallas-based mortgage company serving 15 states

INDUSTRY: Financial/Mortgage
SERVICES: Brand Strategy Plan, Marketing, Website, Videos, Events, PR, Social Media

A Dallas-based mortgage company with licensing in 15 states, Town Square Mortgage hired T&Co. to create a brand strategy plan to serve as a blueprint for the company’s new brand image. To support the company’s growth initiatives, the team created a new website, marketing collateral, social media playbook, digital and video content, events, employee recruitment program and much more. T&Co. also created a second website for TSM’s sister company, Monument Square Mortgage.


  • Generate brand visibility and build credibility
  • Strengthen the brand culture while scaling business growth
  • Recruit Loan Originators and operations employees
  • Optimize the brand presence for continued expansion and growth
  • Reinvigorate the brand to increase revenues in other markets


  • Brand strategy and architecture
  • New website design and development
  • Social media playbook strategies, execution and analytics
  • Content development: Web copy, brand guidelines, flyers, social posts, etc.
  • Lead Generation: email campaign
  • Loan Originator sales rally and real estate partner events
  • Digital & video content development and execution
  • Public relations, awards programs and corporate responsibility


  • Contributed to TSM’s expansion and increased recruitment by 30%
  • Generated brand awareness via brand revitalization plan
  • Increased social media impressions and engagement by 40%

Click to view the TSM
Click to view the MSM website

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