LANTRONIX
Global provider of Secure Turnkey Solutions for the Industrial Internet of Things (IoT) and the Intelligent IT Market
INDUSTRY: Technology
SERVICES: Content Development (PR, case studies)
One of the first technology companies to provide networking solutions, Lantronix hired T&Co. to provide content development services including writing press releases, case studies, flyers and other marketing collateral.
OBJECTIVES
- Increasing its brand image and value within the investor community,
- Building on its positive reputation to support acquisitions
- Supporting expansion of distribution network
- Supporting engineer and employee recruitment efforts
- Integrating with Lantronix’s global marketing efforts
STRATEGIC TACTICS
- Marketing Strategy Support
- Content Development: Press Releases, Case Studies, Flyers, Brochures
- Lead Generation
- Partnership Program Support – Qualcomm
- Distribution/Dealer Program Support (annual awards, joint events)
- Public Relations & Awards Program (trade media)
- Social Media Integration
- Trade Show Support
RESULTS
- Created powerful brand image within investor community
- Developed brand environment that successfully attracted four acquisitions
- Supported lead generation with strong content including case studies
- Generated positive reputation that elevates recruitment efforts
Click to view the press releases
Click to view the case studies
Please contact us to see more of our work.
