LANTRONIX

Global provider of Secure Turnkey Solutions for the Industrial Internet of Things (IoT) and the Intelligent IT Market

INDUSTRY: Technology
SERVICES: Content Development (PR, case studies) 

One of the first technology companies to provide networking solutions, Lantronix hired T&Co. to provide content development services, including writing press releases, case studies, flyers and other marketing collateral. 


OBJECTIVES

  • Increasing its brand image and value within the investor community,
  • Building on its positive reputation to support acquisitions
  • Supporting expansion of distribution network 
  • Supporting engineer and employee recruitment efforts
  • Integrating with Lantronix’s global marketing efforts

STRATEGIC TACTICS

  • Marketing Strategy Support
  • Content Development: Press Releases, Case Studies, Flyers, Brochures
  • Lead Generation
  • Partnership Program Support – Qualcomm
  • Distribution/Dealer Program Support (annual awards, joint events)
  • Public Relations & Awards Program (trade media)
  • Social Media Integration
  • Trade Show Support

RESULTS

  • Created powerful brand image within investor community
  • Developed brand environment that successfully attracted four acquisitions
  • Supported lead generation with strong content, including case studies
  • Generated positive reputation that elevates recruitment efforts


Click to view the
press releases
Click to view the case studies

Please contact us to see more of our work.

READY TO START?

Please contact us with any questions, comments and inquiries!