TOSHIBA
Global leader of business to business-to-business integrated technology solutions
INDUSTRY: Technology/Telecommunications
SERVICES: Marketing, PR, Social Media, Content Development (case studies, web copy)
Founded in 1978 and acquired by Mitel in 2017, Toshiba hired T&Co. to provide marketing services including public relations, analyst relations, content development and social media. For more than 22 years, T&Co. was the agency of record working with Toshiba’s internal marketing team.
OBJECTIVES
- Generate visibility and credibility for Toshiba’s technology solutions
- Integrate PR, analyst relations and social media into programs
- Support Toshiba Authorized Dealer Channel Marketing
STRATEGIC TACTICS
- Media relations focused on technology and telecom press
- Utilized infographics to share relevant content and generate coverage
- Created and managed Analyst relations program
- Launched and managed Social media and blog
- Created Award Program
RESULTS
- Thousands of press clips every year in leading trade press
- Inclusion in respected industry analyst reports and articles
- Case studies in leading telecom magazines and online
- Product awards for telecom platform and applications
- Bylined articles to build industry credibility and visibility
- Significant contributions to Toshiba’s lead generation efforts
Please contact us to see more of our work.
