A leading electric bike company

INDUSTRY: Consumer Goods
SERVICES: Brand Strategy, Marketing, Photos/Videos, Media Relations, Celebrity Programs

One of the first electric bike companies to create a nationwide network of branded stores, Pedego hired T&Co. to build visibility, credibility and help support growth of its store network as well as drive ebike sales. Accomplishments included attracting potential store owners via media coverage in high-profile publications, including Inc., Entrepreneur and Wall Street Journal, resulting in growth from 27 to 150+ stores. Consumer media efforts drove prospects to the stores. A managed celebrity ambassador program, including William Shatner, Martha Stewart and Snoop Dogg, helped amplify brand exposure.


  • Build brand awareness for an unknown company
  • Drive branded store expansion
  • Increase bike sales by more than 25% annually


  • Branding Architecture and Strategy
  • Media Relations
  • Social Media Campaigns
  • Partnership Programs
  • Digital Content Development
  • Awards Programs


  • Generated 2 billion media impressions
  • Contributed to Pedego growing more than 40% annually
  • Led Pedego to become the No. 1 electric bike company in the U.S.
  • Generated five times the typical annual leads

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