Global leader of business to business-to-business integrated technology solutions

INDUSTRY: Technology/Telecommunications
SERVICES: Marketing, PR, Social Media, Content Development (case studies, web copy)

Founded in 1978 and acquired by Mitel in 2017, Toshiba hired T&Co. to provide marketing services including public relations, analyst relations, content development and social media. For more than 22 years, T&Co. was the agency of record working with Toshiba’s internal marketing team. 


  • Generate visibility and credibility for Toshiba’s technology solutions
  • Integrate PR, analyst relations and social media into programs
  • Support Toshiba Authorized Dealer Channel Marketing


  • Media relations focused on technology and telecom press
  • Utilized infographics to share relevant content and generate coverage
  • Created and managed Analyst relations program
  • Launched and managed Social media and blog
  • Created Award Program


  • Thousands of press clips every year in leading trade press
  • Inclusion in respected industry analyst reports and articles
  • Case studies in leading telecom magazines and online
  • Product awards for telecom platform and applications
  • Bylined articles to build industry credibility and visibility
  • Significant contributions to Toshiba’s lead generation efforts

Please contact us to see more of our work.


Please contact us with any questions, comments and inquiries!