TOSHIBA AMERICA INFORMATION SYSTEMS
Global leader of business-to-business integrated technology solutions
INDUSTRY: Technology/Telecommunications
SERVICES: Marketing, PR, Social Media, Content Development (case studies, web copy)
Founded in 1978 and acquired by Mitel in 2017, Toshiba hired T&Co. to provide marketing services, including public relations, analyst relations, content development and social media. For more than 22 years, T&Co. was the agency of record working with Toshiba’s internal marketing team.
OBJECTIVES
- Generate visibility and credibility for Toshiba’s technology solutions
- Integrate PR, analyst relations and social media into programs
- Support Toshiba Authorized Dealer Channel Marketing
STRATEGIC TACTICS
- Media Relations Focused on Technology and Telecom Press
- Infographics for Relevant Content to Generate Coverage
- Analyst Relations Program
- Social Media and Blog Program
- Awards Program
RESULTS
- Thousands of press clips every year in leading trade press
- Inclusion in respected industry analyst reports and articles
- Case studies in leading telecom magazines and online
- Product awards for telecom platform and applications
- Bylined articles to build industry credibility and visibility
- Significant contributions to Toshiba’s lead generation efforts
Please contact us to see more of our work.
